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Whiplash: How to Survive Our Faster Future, by Joi Ito, Jeff Howe
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"The future," as the author William Gibson once noted, "is already here. It's just unevenly distributed." WHIPLASH is a postcard from that future. The world is more complex and volatile today than at any other time in our history. The tools of our modern existence are getting faster, cheaper, and smaller at an exponential rate, just as billions of strangers around the world are suddenly just one click or tweet or post away from each other. When these two revolutions joined, an explosive force was unleashed that is transforming every aspect of society, from business to culture and from the public sphere to our most private moments. Such periods of dramatic change have always produced winners and losers. The future will run on an entirely new operating system. It's a major upgrade, but it comes with a steep learning curve. The logic of a faster future oversets the received wisdom of the past, and the people who succeed will be the ones who learn to think differently. In WHIPLASH, Joi Ito and Jeff Howe distill that logic into nine organizing principles for navigating and surviving this tumultuous period. From strategically embracing risks rather than mitigating them (or preferring "risk over safety") to drawing inspiration and innovative ideas from your existing networks (or supporting "pull over push"), this dynamic blueprint can help you rethink your approach to all facets of your organization. Filled with incredible case studies and leading-edge research and philosophies from the MIT Media Lab and beyond, WHIPLASH will help you adapt and succeed in this unpredictable world.
- Sales Rank: #18527 in Books
- Brand: Grand Central Publishing
- Published on: 2016-12-06
- Released on: 2016-12-06
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .88" w x 6.38" l, .0 pounds
- Binding: Hardcover
- 320 pages
- Grand Central Publishing
Review
"WHIPLASH remarkably, entertainingly, and, most importantly, optimistically gives critical context for the exponential evolution in which we find ourselves, then provides a path toward adaptability and flexibility. In short, it's a badass read."
―J. J. Abrams
"This book is a brilliant and provocative guide to reading the tea leaves of technological change. It's a great mix of stories, analysis, and practical tips. Read it or get left behind."―Walter Isaacson, bestselling author of Steve Jobs and president and CEO, Aspen Institute,
"Earnestly followed, their nine principles will promote fluidity, exalt hybridity, make our brains receptive and elastic, in other words prepare us to navigate our present and grow our future."―Paola Antonelli, senior curator, Museum of Modern Art,
"This book is an essential and pragmatic guide to navigating our technologically accelerating future. Joi and Jeff have distilled nine excellent principles that you can ignore only at your peril. Read this book to accelerate your thinking and become part of the future instead of part of the past."―Reid Hoffman, cofounder, LinkedIn
"A vitally important book, one worth reading and then rereading. Joi and Jeff will open your eyes, inspire you, and help you teach the others. Every three pages you'll find another reason to reset what you thought you knew about the world. A must read."―Seth Godin, author of Survival Is Not Enough,
"Readers interested in technology, science history, futurism, innovation, and entrepreneurship will find this book to be very fascinating, thought provoking, and focused."―Booklist
"This provocative gem is a must-read for anyone interested in the cutting-edge research and exploration happening at MIT's Media Lab, innovation at countless universities and companies worldwide, or futuristic thinking in general."―Publisher's Weekly
"This exhilarating and authoritative book actually makes sense of our incredibly fast-paced, high-tech society. A standout among titles on technology and innovation, it will repay reading--and rereading--by leaders in all fields."―Kirkus (starred review)
About the Author
Joichi "Joi" Ito has been recognized for his work as an activist, entrepreneur, venture capitalist, and advocate of emergent democracy, privacy, and Internet freedom. As director of the MIT Media Lab, he is currently exploring how radical new approaches to science and technology can transform society in substantial and positive ways. Ito has served as both board chair and CEO of Creative Commons, and sits on the boards of Sony Corporation, Knight Foundation, the John D. and Catherine T. MacArthur Foundation, The New York Times Company, and The Mozilla Foundation. Ito's honors include TIME magazine's "Cyber-Elite" listing in 1997 (at age 31) and selection as one of the "Global Leaders for Tomorrow" by the World Economic Forum (2001). In 2008, BusinessWeek named him one of the "25 Most Influential People on the Web." In 2011, he received the Lifetime Achievement Award from the Oxford Internet Institute. In 2013, he received an honorary D.Litt from The New School in New York City, and in 2015 an honorary Doctor of Humane Letters degree from Tufts University. In 2014, he was inducted into the SXSW Interactive Hall of Fame; also in 2014, he was one of the recipients of the Golden Plate award from the Academy of Achievement.
Jeff Howe is the program coordinator for Media Innovation at Northeastern, and an assistant professor at Northeastern University. A longtime contributing editor at Wired magazine, he coined the term crowdsourcing in a 2006 article for that magazine. In 2008 he published a book with Random House that looked more deeply at the phenomenon of massive online collaboration. Called Crowdsourcing: How the Power of the Crowd is Driving the Future of Business, it has been translated into ten languages. He was a Nieman Fellow at Harvard University during the 2009-2010 academic year, and is currently a visiting scholar at the MIT Media Lab. He has written for the Washington Post, Newyorker.com, The New York Times, Time, Newsweek, and many other publications. He currently lives in Cambridge with his wife and two children.
Most helpful customer reviews
23 of 24 people found the following review helpful.
Distilled guidance for an uncertain tech future.
By RJB
All of Joi's intelligence and guidance about our "learn, unlearn and relearn" future wrapped up in one book. Guidance from Joi Ito for tech startups and companies employing tech (all of them now) has proven invaluable for the last two decades. This book distills the many lectures, Facebook live chats, blog entries and other wisdom from this man who Business Week once said was one of the 25 most influential people on the Web. Highly recommended.
9 of 9 people found the following review helpful.
Joi Ito of the MIT Media Lab Offers Nine Principles For Facing The Future
By Alan L. Chase
This book is a MUST READ for anyone who needs to think about innovation and the rapid pace of change leading to an uncertain future. Authors Joi Ito, Director of MIT's iconic Media Lab ,and Jeff Howe, a visiting scholar at the Media Lab, have opened a window into the principles that drive innovation and research at the Lab. The structure of the book introduces each of the 9 principles and how they impact the setting of research priorities. The principles are illustrated and elucidated through vignettes that tell how researchers at MIT and beyond have employed the antidisciplinary ethos of the Lab to forge teams of women and men from a wide and disparate set of fields of study and expertise.
The 9 principles are:
Emergence Over Authority
Pull Over Push
Compasses Over MAps
Risk Over Safety
Disobedience Over Compliance
Practice Over Theory
Diversity Over Ability
Resilience Over Strength
Systems Over Objects
I have had some personal interactions with scholars at the Media Lab, so I have had the privilege of seeing these principles in operation on the research bench and in prototypes. Several years ago, I was invited to be an outside set of eyes and ears and voice at the weekly luncheons that were held by the City Science initiative within the Media Lab. The level of creativity and cross-disciplinary innovation (Joi Ito prefers the terms "antidisciplinary") is without equal.
Ito and Howe make the point that much of future innovation will take place in the interstitial spaces - in the white space - between recognized academic disciplines. This book offers a robust examination of how we will get to an era when the walls that keep disciples isolated from each other have dissolved. The anticipated changes have tremendous implications for developments in the fields of education, technology, medicine and artificial intelligence.
The book is appropriate for academics as well as for lay readers who are intrigued with how we will get to the uncertain future that is dawning faster than we can assimilate the changes.
15 of 16 people found the following review helpful.
Over stretched
By Peng Jin
The points highlighted in this book are all good points, but they are rather easy-to-understand ideas that can be adequately articulated in a blog article. If you are familiar with this type of concepts, there is not a lot of depth here. The key points are: embrace uncertainty, collaborative over individual efforts, adaptability over rigidity, etc.
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